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1 consumer personality
марк. личность потребителя (основные характеристики типичного потребителя определенного товара, напр., сигарет: его мнения, предпочтения, интересы, привычки, ценности и т. д.)See: -
2 consumer personality
Реклама: тип личности потребителя -
3 personality
сущ.1)а) общ. индивидуальность, личностьSee:advertising personality, consumer personality, personality segmentation, dissocial personality, personality clash, personality test, Big Five model of personalityб) общ. индивидуальная особенность; индивидуальность (личные свойства и особенности характера, определяющие личность)See:2) общ. выдающаяся личность, (известная) персонаhe is a real personality — он — настоящая личность
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4 consumer
сущ.1) эк. потребитель; покупательATTRIBUTES: average 2. 1), 2. 2), conventional 2. 2), end 1. 1), final 1. 1), individual 1. 2), industrial 1. 1), а, loyal 1. 1), potential 2. 2), prospective 2. 2), rational 2. 1), reasonable 2. 1), representative 2. 2), n2, target 3. 1), ultimate 2. 2), n1
British consumers are paying much more than their counterparts in mainland Europe for a wide range of goods. — Британские потребители покупают многие товары по значительно более высокой цене, чем потребители материковой Европы.
Our consumers expect products which are not only delicious (and safe) but which have been produced fairly and ethically. — Наши потребители ожидают таких продуктов, которые не только вкусны и безопасны для здоровья, но еще и были произведены надлежащим образом и в согласии с этическими нормами.
An average consumer for heating in Turkey uses fuel wood at a rate of 0.75 m3 yr. — Среднестатистический потребитель отопления в Турции использует 0,75 м3 в год древесного топлива.
See:average consumer, conventional consumer, disadvantaged consumer, end consumer, end-consumer, fickle consumer, final consumer, green consumers, heat consumer, individual consumer, industrial consumer, interested consumer, intermediate consumer, loyal consumer, manipulated consumer, potential consumer, price-conscious consumer, price-sensitive consumer, prospective consumer, rational consumer, reasonable consumer, representative consumer, savvy consumer, target consumer, ultimate consumer, water consumer, consumer acceptance, consumer account, consumer activist, consumer advertisement, consumer advertising, consumer advisory board, consumer advisory council, consumer advocate, consumer affluence, consumer analysis, consumer anticipations, consumer appeal, consumer attitude, consumer audience, consumer awareness, consumer bank, consumer basket, consumer behaviour, consumer benefit, consumer boom, consumer brochure, consumer budget, consumer business, consumer buying decision, consumer capitalism, consumer choice, consumer clinic, consumer club, consumer commodities, consumer communications, consumer comparison, consumer complaint, consumer confidence, consumer container, consumer cooperation, consumer cooperative, consumer council, consumer credit, consumer culture, consumer debenture, consumer decision making, consumer deficit, consumer delivery, consumer demand, consumer diary, consumer discrimination, consumer durable product, consumer durables, consumer economics, consumer education, consumer effect, consumer electronics, consumer environment, consumer equilibrium, consumer evaluation, consumer expectations, consumer expenditure, consumer favour, consumer feedback, consumer finance company, consumer flow, consumer franchise, consumer fraud, consumer goods, consumer group, consumer guide, consumer habit, consumer impression, consumer income, consumer inertia, consumer information, consumer inquiry, consumer insurance, consumer interest, consumer interview, consumer items, consumer jury, consumer knowledge, consumer language, consumer law, consumer learnings, consumer lease, consumer leasing, consumer legislation, consumer lifestyle, consumer lines, consumer list, consumer loan, consumer lobby, consumer loyalty, consumer magazine, consumer market, consumer marketing, consumer motivation, consumer movement, consumer needs, consumer non-durables, consumer orientation, consumer pack, consumer panel, consumer patronage, consumer perception, consumer personality, consumer policy, consumer population, consumer practice, consumer preferences, consumer premium, consumer pressure, consumer price, consumer products, consumer profile, consumer promotion, consumer properties, consumer protection, consumer psychologist, consumer psychology, consumer publication, consumer purchase, consumer purchaser, consumer rating, consumer reaction, consumer relations, consumer report, consumer research, consumer resistance, consumer response, consumer rights, consumer sale, consumer sales, consumer satisfaction, consumer segment, consumer service, consumer services, consumer setting, consumer shopping, consumer society, consumer sophistication, consumer sovereignty, consumer spending, consumer spendings, consumer study, consumer surplus, consumer survey, consumer tastes, consumer trade practices, consumer trends, consumer use tests, consumer utility, consumer valuation, consumer value, consumer vulnerability, consumer warranty, consumer waste, consumer wealth, consumer welfare, consumer's account, consumers' attitude, consumer's choice, consumer's cooperative, consumer's demand, consumers expenditure, consumer's goods, consumer's indifference curve, consumers market, consumers' market, consumers' panel, consumer's point, consumers' preference, consumers' remedy, consumer's surplus, consumers' surplus, consumer's test, consumer's wants, cost to consumer, price to consumer COMBS: business to consumer, business-to-consumer, business-to-consumer firm, competition for the consumer's dollar, Consumer Credit Act 1974, Consumer Credit Protection Act, Consumer Goods Pricing Act, Consumer Magazine and Agri-Media Rates and Data, Consumer Product Safety Act, Consumer Products Warranties Act, Consumer Protection Act 1961, Consumer Protection Act 1971, Consumer Reports, Consumer Safety Act 1978, Department of Banking and Consumer Finance v. Clarke, Ethical Consumer, Farmer-to-Consumer Direct Marketing Act, Home Equity Loan Consumer Protection Act, Telephone Consumer Protection Act 1991, Uniform Consumer Credit Code, Australian Competition and Consumer Commission, Bureau of Consumer Protection, Consumer Bankers Association, consumer confidence, consumer expenditure2) биол., эк. прир. консумент (организм, который потребляет другие организмы; выделяют первичные, вторичные и третичные консументы)See:
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потребитель: лицо, которое в конечном итоге пользуется данным товаром или услугой (это не всегда покупатель).* * * -
5 consumer lifestyle
марк. стиль жизни потребителя, образ жизни потребителя (типичные для потребителей определенного товара условия, формы и особенности повседневной жизнедеятельности, принятая для них манера поведения в определенных условиях (ситуациях); изучается при проведении маркетинговых исследований)See: -
6 individual consumer
марк. индивидуальный потребитель (физическое лицо, являющееся потребителем товара (услуги), в отличие от юридического лица)Commodities are ready for sale to the final user, either an individual consumer or business firm. — Товары готовы к продаже конечному потребителю, будь то индивидуальный потребитель или предприятие.
Ant: -
7 CPI
1) Общая лексика: ИПЦ индекс потребительских цен (consumer price index), ИПЦ (индекс потребительских цен)2) Компьютерная техника: Clocks Per Instruction, Computer to PABX Interface, Cycle Per Instruction3) Медицина: cardiac power index4) Военный термин: Chief of Public Information, Common Part Indicator, Communications Processor and Interface, Competition Performance Index, center of programmed instruction, Communications Processing and Interface (module)5) Техника: center pressure index, chemical process industry, coherent processing interval, containment performance improvement, crash-position indicator6) Религия: Church Planting Institute7) Железнодорожный термин: Canadian Pacific Railway8) Юридический термин: City Property Involved, Corruption Perception Index9) Экономика: ИПЦ, ИРЦ, индекс розничных цен, индекс цен на потребительские товары, (consumer price index) индекс цен потребителей10) Бухгалтерия: Cannot Pinpoint Inflation, Cardholder Payment Interface11) Автомобильный термин: central port fuel injection12) Телекоммуникации: Computer-PBX Interface13) Сокращение: Chemical Processing Industries, Communications Processor & Interface, Communist Party of India, Consumer Price Index (cost of living), Counter Proliferation Initiative, Crash Position Indicator, MS-DOS Codepage File, Cost Per Inquiry14) Вычислительная техника: Common Programming Interface, Computer Private branch exchange Interface, cycles per instruction, процентное соотношение произведённых затрат, Common Part Indicator (ATM), Common Programming Interface (IBM, SAA), индекс эффективности затрат, стандартный программный интерфейс, число символов на дюйм15) Нефть: computer-processed interpretation, corrugated plate inrterceptor, corrugated plate interceptor16) Банковское дело: индекс цен на потребительские товары (consumer price index)17) Фирменный знак: Cincinnati Precision Instruments, Communications Power Industries, Conservative Press International18) Экология: carbon preference index19) Налоги: comparable profit interval, сопоставимый интервал прибыли20) Деловая лексика: Cumulative Progress Indicators, индекс потребительских цен21) Глоссарий компании Сахалин Энерджи: избыточность нечётного числа n-алканов по отношению к чётному числу n-алканов (Carbon Preference Index), индекс предпочтительности усвоения углерода (Carbon Preference Index)22) Менеджмент: Continuous Process Improvement (Continuous Process Improvement)23) Образование: Certified Personnel Information24) Инвестиции: consumer price index25) Сетевые технологии: characters per inch, computer-to-PBX interface26) Полимеры: Chemical and Petrochemical Industry27) Сахалин Ю: continuous performance improvement, corrugated plate incline28) Химическое оружие: Cost performance index29) Авиационная медицина: Californian personality inventory, Californian psychological inventory30) Расширение файла: Character Per Inch, Clock Per Instruction, Bitmap graphics (Colorlab Processed Image), Code Page Information file (DOS), Common Programming Interface (IBM), MS-DOS codepage file (MODE. EXE)31) SAP.тех. интерфейс CPI32) Собаководство: Canine Parainfluenza33) Должность: Certified Professional Inspector34) Аэропорты: Cape Orford, Papua New Guinea35) НАСА: Commence Primary Ignition36) Программное обеспечение: Card Processing Integration37) AMEX. Capital Properties, Inc., of Rhode Island38) Оргтехника: cost per impression -
8 cpi
1) Общая лексика: ИПЦ индекс потребительских цен (consumer price index), ИПЦ (индекс потребительских цен)2) Компьютерная техника: Clocks Per Instruction, Computer to PABX Interface, Cycle Per Instruction3) Медицина: cardiac power index4) Военный термин: Chief of Public Information, Common Part Indicator, Communications Processor and Interface, Competition Performance Index, center of programmed instruction, Communications Processing and Interface (module)5) Техника: center pressure index, chemical process industry, coherent processing interval, containment performance improvement, crash-position indicator6) Религия: Church Planting Institute7) Железнодорожный термин: Canadian Pacific Railway8) Юридический термин: City Property Involved, Corruption Perception Index9) Экономика: ИПЦ, ИРЦ, индекс розничных цен, индекс цен на потребительские товары, (consumer price index) индекс цен потребителей10) Бухгалтерия: Cannot Pinpoint Inflation, Cardholder Payment Interface11) Автомобильный термин: central port fuel injection12) Телекоммуникации: Computer-PBX Interface13) Сокращение: Chemical Processing Industries, Communications Processor & Interface, Communist Party of India, Consumer Price Index (cost of living), Counter Proliferation Initiative, Crash Position Indicator, MS-DOS Codepage File, Cost Per Inquiry14) Вычислительная техника: Common Programming Interface, Computer Private branch exchange Interface, cycles per instruction, процентное соотношение произведённых затрат, Common Part Indicator (ATM), Common Programming Interface (IBM, SAA), индекс эффективности затрат, стандартный программный интерфейс, число символов на дюйм15) Нефть: computer-processed interpretation, corrugated plate inrterceptor, corrugated plate interceptor16) Банковское дело: индекс цен на потребительские товары (consumer price index)17) Фирменный знак: Cincinnati Precision Instruments, Communications Power Industries, Conservative Press International18) Экология: carbon preference index19) Налоги: comparable profit interval, сопоставимый интервал прибыли20) Деловая лексика: Cumulative Progress Indicators, индекс потребительских цен21) Глоссарий компании Сахалин Энерджи: избыточность нечётного числа n-алканов по отношению к чётному числу n-алканов (Carbon Preference Index), индекс предпочтительности усвоения углерода (Carbon Preference Index)22) Менеджмент: Continuous Process Improvement (Continuous Process Improvement)23) Образование: Certified Personnel Information24) Инвестиции: consumer price index25) Сетевые технологии: characters per inch, computer-to-PBX interface26) Полимеры: Chemical and Petrochemical Industry27) Сахалин Ю: continuous performance improvement, corrugated plate incline28) Химическое оружие: Cost performance index29) Авиационная медицина: Californian personality inventory, Californian psychological inventory30) Расширение файла: Character Per Inch, Clock Per Instruction, Bitmap graphics (Colorlab Processed Image), Code Page Information file (DOS), Common Programming Interface (IBM), MS-DOS codepage file (MODE. EXE)31) SAP.тех. интерфейс CPI32) Собаководство: Canine Parainfluenza33) Должность: Certified Professional Inspector34) Аэропорты: Cape Orford, Papua New Guinea35) НАСА: Commence Primary Ignition36) Программное обеспечение: Card Processing Integration37) AMEX. Capital Properties, Inc., of Rhode Island38) Оргтехника: cost per impression -
9 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
10 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
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продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
11 promotion
сущ.1) марк. стимулирование, поощрение, раскрутка, продвижение, рекламирование, промоушен, содействие; пропаганда (деятельность направленная на увеличение популярности какого-л. лица или продукта, спроса на какой-л. продукт или группу продуктов, объемов продаж и т. п.)promotion planner — разработчик планов стимулирования [продвижения\]
promotion of health — укрепление здоровья, оздоровление
promotion costs — издержки по стимулированию спроса [продвижению товара\]
promotion measures — мероприятия по стимулированию [продвижению\]
See:above-the-line promotion, below-the-line promotion, cents-off promotion, cold mail promotion, combo promotion, consumer franchise building promotion, consumer promotion, cross-promotion, direct promotion, direct response promotion, donor promotion, indirect promotion, in-store promotion, joint promotion, national promotion, personality promotion, piggyback promotion, price promotion, product promotion, retailer promotion, sale promotion, sales promotion, sales-force promotion, saturation promotion, self-promotion, tie-in promotion, trade promotion 1), 2), umbrella promotion, weekly promotions, event promotion, export promotion, import promotion, industrial promotion, investment promotion, trade promotion 3) promotion allowance, promotion budget, promotion campaign, promotion expenditure, promotion expense, promotion manager, promotion marketing, promotion mix, promotion money 2), promotion spending, promotion measures, promotion money 1) British Code of Sales Promotion Practice, British Codes of Advertising and Sales Promotion, ICC International Code of Sales Promotion, Market Promotion Program, Convention (No. 154) concerning the Promotion of Collective Bargaining, Investment Promotion and Protection Agreement, Institute of Sales Promotion, Center for Nutrition Policy and Promotion, Korea Trade Promotion Corporation, Korea Trade-Investment Promotion Agency, Manufactured Imports Promotion Organization, Promotion of Non-Executive Directors, promote, promoter2) рекл. реклама, рекламный материал (рекламные объявления, листовки, проспекты, брошюры, плакаты и иные материалы, используемые с целью продвижения компаний, людей, товаров, идей и т. п.)See:3) упр. продвижение, повышение ( по службе)COMBS: discrimination in promotion
Syn:advance 1. 4)See:competitive promotion, internal promotion, non-competitive promotion, promotion examination, promotion ladder, promotion track, Convention (No. 168) concerning Employment Promotion and Protection against Unemployment, demotion
* * *
1) содействие, поощрение; 2) поддержка; 3) учреждение, основание (компании); 4) содействие в продаже, создание благоприятных условий для продажи товаров; продвижение товаров на рынке; 5) повышение в должности.* * *стимулирование сбыта; продвижение товаров на рынок; реклама; инициация, стимулирование. . Словарь экономических терминов .* * *совокупность разнообразных методов стимулирования, используемых компаниями при взаимодействии с целевыми рынками и широкой общественностью -
12 purchasing behaviour
марк. = consumer behaviourPsychographics identify personality characteristics and attitudes that affect a person's lifestyle and purchasing behaviour. — Психография определяет личностные особенности характеристики и установки, которые влияют на образ жизни и покупательское поведение.
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13 CPP
1) Компьютерная техника: C Plus Plus2) Американизм: A Commitment To Paul's Plan3) Военный термин: Communications Protocol Processor, civilian personnel pamphlet4) Техника: Center for Plutonium Production, coil power programmer, containment pre-entry purge, containment protection professional5) Сельское хозяйство: calcium pyrophosphate6) Химия: Хлорированный полипропилен7) Юридический термин: Community Penalties Program, Comprehensive Personality Profile8) Бухгалтерия: Certified Professional Purchaser, текущая покупательная способность (current purchasing power), дипломированный специалист по финансовому планированию (Certified Financial Planner)9) Фармакология: Сертификат фармацевтического продукта (Входит в досье на фармпрепарат среди документов, необходимых (среди прочего) для получения разрешение на производство заявляемой лекарственной формы в стране производства), Certificate of Pharmaceutical Product10) Страхование: commercial package policy11) Автомобильный термин: clutch pedal position12) Политика: Capitalist Party Pursuers, Collaboration Party Profile, Color Pattern Poem, Communist Psychos Party13) Телекоммуникации: Calling Party Pays14) Сокращение: Cambodian People's Party, Centralized Postage Payment system, Commercial Practices Program (USA), Communist Party of the Philippines, Compact Power Plant, Controlled Pitch Propeller, Creoles and Pidgins, Portuguese-based (Other), циклический цитруллинированный пептид (cyclic citrullinated peptide), cost per point15) Университет: College Of Physicians Of Philadelphia16) Физиология: Cerebral perfusion pressure, coronary artery perfusion pressure17) Вычислительная техника: Collaboration Protocol Profiles (ebXML)19) Банковское дело: common purchase point20) Фирменный знак: Columbia Pictures Publications21) Энергетика: теплоэлектроцентраль (ТЭЦ) (co-generation power plant), current perpendicular to the plane22) Реклама: Эффективность расходования средств23) Деловая лексика: Canada Pension Plan, Card Protection Plan, Consumer Preview Program, Customer Purchase Preferences24) Глоссарий компании Сахалин Энерджи: Center of Primary Processing, Central Production and Processing Complex25) Обогащение: углеобогатительная фабрика26) Макаров: coal preparation plant, condensate purification plant, controllable-pitch propeller, cost per part27) Расширение файла: C++ language source code file, Presentation (CA-Cricket Presents), C++ language source (Watcom C/C++)28) ООН: Communist Party Parrot, Программа "Культура мира" (Culture of Peace Programme Начата в 1994)29) Уголь: CPP facility, завод по обогащению угля, углемойка, углеобогатительное производство, установка для мокрого обогащения угля, coal cleaning facility, coal washer, coal washery, coal washing plant, wash plant, washplant, обогатительная установка, углеобогатительная установка30) Общественная организация: Coral Parks Program31) Должность: Certified Packaging Professional, Certified Payroll Professional, Certified Protection Professional32) NYSE. Cornerstone Properties, Inc.33) Управление проектами: Процесс управления капитальными проектами -
14 cpp
1) Компьютерная техника: C Plus Plus2) Американизм: A Commitment To Paul's Plan3) Военный термин: Communications Protocol Processor, civilian personnel pamphlet4) Техника: Center for Plutonium Production, coil power programmer, containment pre-entry purge, containment protection professional5) Сельское хозяйство: calcium pyrophosphate6) Химия: Хлорированный полипропилен7) Юридический термин: Community Penalties Program, Comprehensive Personality Profile8) Бухгалтерия: Certified Professional Purchaser, текущая покупательная способность (current purchasing power), дипломированный специалист по финансовому планированию (Certified Financial Planner)9) Фармакология: Сертификат фармацевтического продукта (Входит в досье на фармпрепарат среди документов, необходимых (среди прочего) для получения разрешение на производство заявляемой лекарственной формы в стране производства), Certificate of Pharmaceutical Product10) Страхование: commercial package policy11) Автомобильный термин: clutch pedal position12) Политика: Capitalist Party Pursuers, Collaboration Party Profile, Color Pattern Poem, Communist Psychos Party13) Телекоммуникации: Calling Party Pays14) Сокращение: Cambodian People's Party, Centralized Postage Payment system, Commercial Practices Program (USA), Communist Party of the Philippines, Compact Power Plant, Controlled Pitch Propeller, Creoles and Pidgins, Portuguese-based (Other), циклический цитруллинированный пептид (cyclic citrullinated peptide), cost per point15) Университет: College Of Physicians Of Philadelphia16) Физиология: Cerebral perfusion pressure, coronary artery perfusion pressure17) Вычислительная техника: Collaboration Protocol Profiles (ebXML)19) Банковское дело: common purchase point20) Фирменный знак: Columbia Pictures Publications21) Энергетика: теплоэлектроцентраль (ТЭЦ) (co-generation power plant), current perpendicular to the plane22) Реклама: Эффективность расходования средств23) Деловая лексика: Canada Pension Plan, Card Protection Plan, Consumer Preview Program, Customer Purchase Preferences24) Глоссарий компании Сахалин Энерджи: Center of Primary Processing, Central Production and Processing Complex25) Обогащение: углеобогатительная фабрика26) Макаров: coal preparation plant, condensate purification plant, controllable-pitch propeller, cost per part27) Расширение файла: C++ language source code file, Presentation (CA-Cricket Presents), C++ language source (Watcom C/C++)28) ООН: Communist Party Parrot, Программа "Культура мира" (Culture of Peace Programme Начата в 1994)29) Уголь: CPP facility, завод по обогащению угля, углемойка, углеобогатительное производство, установка для мокрого обогащения угля, coal cleaning facility, coal washer, coal washery, coal washing plant, wash plant, washplant, обогатительная установка, углеобогатительная установка30) Общественная организация: Coral Parks Program31) Должность: Certified Packaging Professional, Certified Payroll Professional, Certified Protection Professional32) NYSE. Cornerstone Properties, Inc.33) Управление проектами: Процесс управления капитальными проектами -
15 test
1) тест, испытание, испытания; проверка || испытывать, проводить испытания; проверять2) показатель; стат. критерий, признак- odd test
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